Understanding Search Engine Page Ranking
we've all heard about the google page ranking system and how complex it is for anyone to understand how google, and bing ranks pages and how these results are determined. page ranking is important and any marketer you listen to will have some ideas that may have worked for them in the past that they want to recommend. there are differences in opinion by those who call themselves experts in this matter and as users we all must be cautious of how much trust we can put in these individuals especially if they don't have a track record of successful promotions that you can review and verify. real time results are vitally important for your satisfaction and validation of their success.
let's talk for a moment about what is this page ranking number that google uses and is it important the google page rank is a patented algorithm and is comprised of over a half billion variables used to determine a page ranking when a query is made. no one knows what all of these variables are not even the person who oversee the codes. anyone claiming to be an expert in page ranking should be viewed as suspect immediately.
there are some things we do know about page ranking and how they work. google admits that pages they feel are important will be blessed with a higher page rank than others. this is not always the case because you'll find that some sites may have a ranking of 7 will appear lower than some of those sites that have a ranking of 5. i've never talked to anyone who can explain why google sees links on a site which acts like a 'vote' for other pages. we don't have the time or room available in this article to get into the technical aspects of page ranking, so it's going to require you to do some searching and study on your own if you want to understand all the technical stuff. i don't personally want to know because it's not that important to me
a good example of how linking plays a role in this process would be that if a highly ranked page links to your website, you will get more 'weight' out of that site by the search engines than when a friend with no page rank links to your site.
most experts have determined that back links from dot gov and dot edu sites have more 'weighted' links than some of the other top level domains because of restriction they impose and possibly that they are not for profit status. one way to get dot edu links is to take out an online ad in a college newspaper site. posting in a college newspaper may not be important to your business, so you may never revert to using this method for getting links.
as a rule of thumb, any links from a pr 2 or higher will probably help your page rank. one popular way to get links is to post comments on websites, blogs, forum and article directories that have a decent page rank. make sure that google 'follows' the links on those pages before you waste a lot of your time on posting to those entities.
since you can't afford to spend a lot of time on researching every aspect of the half billion points of the google algorithm my suggestion would be to funnel your efforts on the things that we do know that works in the search engine optimization process that most consultants and successful webmaster use on a daily basis anyway.
promotion tactics which include joining and posting to forums and include your links works extremely well. submit to sites that have an article or link directory connected with their site. with each directory that accepts your post you will have a better chance of being listed higher in google and other fine search engines. having your own directory is even more powerful as we discussed in yesterdays article.
post to as many ezine article publications as possible. publish your articles on article sites is a tremendous way to drive traffic to your site. create a sitemap on your website. this will aid the search engines when the robots come to spider your sites.
continue to build new pages within your site and put links within your pages, back linking is important, cross linking to other pages of your website is also very powerful. each and every page you create and link back to your home page increases the strength of your home page with the search engines.
these are just a few of the really important issues you must address on a regular basis if you want to build your web sites popularity and gain those page ranks you feel you deserve. there are many other aspects of optimization that are too lengthy to mention in the article.
in summary don't try to become an expert on page rankings you're not going to live long enough to conquer that mountain of information. however, use the tried and proven methods of optimization that we know will work extremely well. if you need some tutoring by a specialist, then give the ebiz solutions team a call today.
if any of these simple optimization terms are foreign to you or you need some clarification on any of this subject matter you can call our ebiz solutions team for assistance. call today for your free 30 minute 'no obligation' consultation.
'let's build your business together'
larry l miller sem seo consulting
by : larry l miller
Understanding Search Engine Page Ranking
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Cheap Search Engine Optimization Do It Yourself : Today, you can get your desired volume of traffic to your website with cheap search engine optimization tactics. You got two options to achieve a cheap search engine optimization process.
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Generating Traffic Tips for Local Search Marketing : Allow me to state the one tip that any social media expert should have told you about social media for local search marketing Lead and traffic generation. Social media today, is becoming a must for online marketer mainly because you practically have
The Pros of Social Media to Local Search Marketing : Every now and then I bumped into entrepreneurs asking if there really is a need to engage in social media given that we have enough existing venues for local search marketing. To them I say in business, there is never enough for everything. New ways
How do search engines find your site : You website will eventually be found search engines by their spiders. Spiders most commonly finds websites by following links from other websites that are ranked. quot Found Pagesquot is the term used to describe the information that is collected.
Understanding Longtail Keywords : The idea is to be more definitive and specific. Look for phrases that have a reasonable amount of competition that you can rank for as well as your niche. It may narrow your audience, but you will get searched more often. This is particularly true if
Understanding Search Engine Page Ranking : We 039 ve all heard about the Google Page Ranking system and how complex it is for anyone to understand how Google, and Bing ranks pages and how these results are determined. Page ranking is important and any marketer you listen to will have some ide
Understanding Customers Wants and Needs and How To Deliver Both : After a female business owner has defined precisely who her ideal target customer is, she must develop her understanding of what that customer wants and needs. Typically, customers buy what they want, and the most successful business owners create pr
Understanding Affiliate Marketing Business Model : Affiliate marketing is a great business for anyone who is interested in marketing. However, it would be important for you to understand the affiliate marketing business model before you really sign up for it.
Understanding Push and Pull Marketing : Many people think that in today 039 s marketplace there really are really only two methods of marketing online Push or Pull Marketing. So what is Push amp Pull
Understanding E mail Marketing basics : As the name suggests E mail marketing is all about the marketing techniques done through e mail to push the sale of products or services. All messages to the potential as well as the existing clientele are done by e mail, be it for introducing a new
Understanding PPC and How it Can Work for You : With nearly 80 of North Americans using the Internet on a daily basis, it has become a useful tool in helping businesses of all kinds grow. Internet marketing has become one of the most cost effective ways of attracting potential customers today. Pay
Expand Your Business by Understanding Personas : Personas are quot modes of preferred behavior within the context of buying.quot When you understand personas, you can consciously craft your marketing messages to cater to each, resulting in increased leads and sales and greater customer engagement.
Understanding How Marketing Can Grow Business : Many business owners are confused about the difference between the terms advertising and marketing. Simply put, advertising is typically done for a specific time frame about a certain product or group of products, where as marketing is about promotin
The Psychology Of Selling 5 Strategies For Understanding What Clients Want And Need : Identifying and understanding the buying behaviors, needs and wants of your target audience is crucial to sales success. Understanding their needs and desires can make it much easier for you to persuade them to buy your product.
Understanding Telemarketing in Singapore : When targeting businesses in Singapore, it is a wise decision to outsource the marketing campaign to telemarketing companies. Telemarketers working for these companies are the best ones for the job. Still, it is better to consider some necessary fact
Understanding How Sticker Printing Works : find the printing company that will suit your budget and your printing need in order to create stickers
Understanding The Benefits Of Promotional Inflatables : When promoting your business, you do not have to allocate a considerable amount of budget to grab the attention of customers. The truth of the matter is you only need to be creative in the choice of the advertising medium you will use. While there is
Search Engine Optimization for the Beginner : The benefits and challenges of search engine marketing and optimization varies with each marketing campaign you will ever do. Since there are no two campaigns alike when you 039 re promoting, it 039 s imperative that you understand those differences
Cheap Search Engine Optimization Do It Yourself : Today, you can get your desired volume of traffic to your website with cheap search engine optimization tactics. You got two options to achieve a cheap search engine optimization process.
Using Search Engine Algorithms Effectively : We often hear the term quot Google Itquot when someone wants to look up a particular subject matter online. Google has earned the reputation as being the greatest search engine ever. That 039 s because Google started ranking sites, evaluating links a
Great Habits to Let Your Business Soar Thru Local Search Marketing : Developing a website for your business is becoming a must if you want to engage online marketing. In case you want to target local search marketing, you still need to display valuable information and visuals to inform possible clients of what you can
Generating Traffic Tips for Local Search Marketing : Allow me to state the one tip that any social media expert should have told you about social media for local search marketing Lead and traffic generation. Social media today, is becoming a must for online marketer mainly because you practically have
The Pros of Social Media to Local Search Marketing : Every now and then I bumped into entrepreneurs asking if there really is a need to engage in social media given that we have enough existing venues for local search marketing. To them I say in business, there is never enough for everything. New ways
How do search engines find your site : You website will eventually be found search engines by their spiders. Spiders most commonly finds websites by following links from other websites that are ranked. quot Found Pagesquot is the term used to describe the information that is collected.
